Strategically watching your market is a very important part of what we do. I just happened to be cruising by MLM Rankings.com today for some information. It got me thinking about what you need to look for in a company.
There is a common thread I noticed on this list that I want to show you however. What is the common thread?? They are all unique – different products (for the most part).This tells us that our market is looking for A CHANGE!
We like to use this Acronym D.S.A
Different:
Is your product something unique? Patent protected? Are there 25 other similar types of the same thing, or when people hear about your product, do you have to explain yourself and say “Yes it’s a juice, BUT…. “ Are you going to see it in Costco in a couple of years? If you have a solid, unique product, you can stand out from the hundreds and hundreds of other network marketing products/opportunities all competing for your customer/new distributor!
Sustainable:
Is your product something that people fall in love with and when they do, they can’t live without it? Is it something that in tough times, people will still buy it because of the impact it makes on their life? it’s no secret that the economy is down. To sustain your autoship income, people must be absolutely 125% SOLD on your product, and be so sure they have to have it that they will stay on autoship no matter what. So, you have to have a product that is that good! The worst thing in the world is having to continually keep “plugging the leaking bucket”. This means that you would have to keep sponsoring people as fast as they are dropping off their autoship. That is NO FUN. That is a job! Always ask “What is your retention rate?”
Advantage:
Does your company/product/opportunity give you a distinct advantage in the marketplace? How far out in front are you? Are you a category creator? What kind of management does the company have? Probably the single BIGGEST issue (THE FOUNDERS) Have they run multi billion dollar companies AND consistently sustained the growth? What are the PRINCIPLES AND VALUES of the company Leadership? What about Strategic Training for the associates?
Put these three elements together and evaluate any opportunity. It’s a good measuring stick. Think about your 3-5 year plan and if your company has the structure and components to take you where you want to go in that time frame.
Something To Think About!
PS. I was gleeful when I saw that BOTH the opportunities that pay us our full time income, are on the TOP 10 LIST FOR “Top Gainers Last 30 Days“. Go there and look for your company!
If you are ATHLETIC or at all open to finding out why ASEA is #2 on the list..have a peek.
As for #10 Enagic (Kangen water™), Find out why we receive More Checks Than Bills into our mailbox, all month long.There’s a reason these two companies are growing steadily in the slowest mlm month of the year.OK…enough with the shameless promotions for a while!!